Information Sheet about the Research Study

Addressing Privacy Online

{IRB #   081243   }



You are invited to participate in a research study on individuals’ privacy expectations under the direction of Dr. Kirsten Martin of the Department of Strategic Management and Public Policy, George Washington University (GWU), and paid for by National Science Foundation (Grant #1311823).  Taking part in this research is entirely voluntary.


 The purpose of this study is to examine factors that contribute to individuals' privacy expectations online.


If you choose to take part in this study, you will take an online survey about privacy expectations online. The total amount of time you will spend in connection with this study is 15-20 minutes.  You may refuse to answer any of the questions and you may stop your participation in this study at any time.  


This survey contains short descriptions of an experience online. We would like to know your judgment if the actions meet your privacy expectations.

For example:

You are looking at a university's website that you have used once a month for about 2 months. 

The university's site places an advertisement for a familiar website you visited recently based on your demographic data that you provided.  

 In addition to your activities on the university's site, the advertisement also uses your name to tailor the ad.


We are interested in your judgment about the degree to which the vignette meets your privacy expectations and there is no ‘right’ or ‘wrong’ answer. You will choose a number that corresponds with the degree to which the vignette meets your privacy expectations with a slider that looks like this:


Let negative numbers denote ratings not meeting privacy expectations and positive numbers denote ratings meeting your privacy expectations.  So, if you do not agree with the statement, you would slide the button to the leftIf you agree with the statement you would slide the button to the right


Your responses are completely confidential.


No risks or discomforts are anticipated from taking part in this study. If you feel uncomfortable with a question, you can skip that question or withdraw from the study altogether. If you decide to quit at any time, your answers will not be recorded.

Every effort will be made to keep your information confidential, however, this can not be guaranteed. We will NOT know your IP address when you respond to the Internet survey, and we do not ask for identifiable demographic information. Instead, we will record your entries based on a randomly generated number.

If results of this research study are reported in journals or at scientific meetings, the people who participated in this study will not be named or identified.



No direct benefits to subjects.  You will be contributing to scholarship on online privacy by participating in this survey.


Your participation is voluntary; you are free to withdraw your participation from this study at any time. If you do not want to continue, you can simply leave this website. You may choose to skip any questions that you do not wish to answer.


The Office of Human Research of George Washington University, at telephone number (202) 994-2715, can provide further information about your rights as a research participant. Further information regarding this study may be obtained by contacting Kirsten Martin (Principal Investigator of the Study) at or 202-994-2478


Your willingness to participate in this research study is implied if you proceed.

*Please keep a copy of this document in case you want to read it again.